WE ARE SPORTS

We are passionate about sports. We excel at pairing world class athletes with reputable brands and see activation through from start to finish. We produce innovative events and specialize in providing age-group and pros with the most exhilarating athletic experiences available anywhere! We are the go-to team for athletes who put their best foot forward and represent themselves professionally on and off the course.

ATHLETES

We are picky when partnering with athletes. We work with champions who perform on and off the race course and demand athletes who represent their partners with integrity. Sure we are active in social media circles but more importantly we value the long hard hours put in behind the scenes in order to achieve the big wins.

KEVIN COLLINGTON

Hometown
Orlando, FL

Top Result to Date
2013 Ironman 70.3 US Champion (St. George)

Recent Results
Challenge Iceland - 1st Place, Ironman Brazil - 3rd Place

Upcoming Race

Ironman Hawaii World Championships

https://twitter.com/KevinCollington 

BEN KANUTE

Hometown
Geneva, IL

Top Result to Date
2016 US Olympian, WTS Mixed Relay World Championships - 1st Place

Recent Results
Escape From Alcatraz - 3rd Place

Upcoming Race

Rio Olympics

https://twitter.com/benkanute 

MAGALI TISSEYRE

Hometown
Montreal, Quebec

Top Result to Date
2x Ironman 70.3 Worlds - 3rd Place, 17x Ironman 70.3 Winner

Recent Results
Ironman 70.3 South American Championships -  1st Place

Upcoming Race

Ironman 70.3 World Championships (Australia)

ERIC LAGERSTROM
Hometown
Portland, OR

Top Result to Date
'15 Escape From Alcatraz - 1st Place, '15 Beijing Int'l - 1st Place

Recent Results

Escape From Alcatraz - 4th

Upcoming Race

WTS Edmonton, Beijing Int'l, Island House Tri

PROJECTS

We operate with these four basic and guiding Viking Laws in mind: 1) Be brave and aggressive, 2) Be prepared, 3) Be a good merchant, and 4) Keep the camp in order. When we execute all of these properly our likelihood of delivering success in any task big or small is always increased!

MEDIA & PUBLISHING

We are the exclusive advertising sales partner with slowtwitch.com, triathlon's leading digital publishing destination for serious athletes.

EVENTS

Fearless Races is the most exciting age-group and pro race series in the US today. Our events are competitively fun for beginners and seasoned racers alike and offer unique formats held at spectator-friendly venues. Our past work includes producing/directing the following events: SUPERFROG (2012), Fearless PRO (2012 & 2013), Fearless Races (2010-2013), SPY's Belgian Waffle Ride (2013) ITU San Diego (2013), Lone Survivor Marcus Luttrell's Team Never Quit 4-Miler (2015), Casco Bay Islands Swimrun (2016) and Triathlon Grand Prix Houston (2016).

ATHLETE MANAGEMENT

We find creative ways for world class athletes to create incredible value for their partners. We surround ourselves with exceptional people who are intelligent, savvy, and actively seek new ways to engage their partners. We currently work with the following athletes: Magali Tisseyre, Kevin Collington, Leon Griffin, Ben Kanute, Eric Lagerstrom, and Jeff Symonds.

COMMUNITY OUTREACH

We partnered with Mavic in 2013 to create awareness in road cycling and triathlon communities for their newly launched CXR aero wheel and tire system. Our activations included a successful demo tour program where we ID'd influential personalities in major endurance markets and provided them with Mavic's highly coveted "yellow car experience". This produced invaluable product feedback and overwhelming positive experiences for program participants.

NEWS
BLOG
SOCIAL

VALHALLA Racing Team - Application Form Under Team Sign Up Tab!

Island House Triathlon Invitational Kicks Off Tomorrow. Tune in to their coverage to watch Eric and Mags in the Bahamas!

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© 2014 VALHALLA Sports Group. All Rights Resrved.

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